Lena Gilchrist has more than 20 years in Marketing Research with a special focus on Innovation, Advertising strategy and Brand tracking. She has extensive experience in cross-country research and handling large scale research programs. A frequent speaker at Advertising and Research conferences and trainings.
She is a specialist in FMCG, Durables, Services, Consumer electronics, Fast food etc.
Gilchrist holds a Bachelor of Science in Economics and Marketing